Twiga is the Swahili word for giraffe, one of the most recognizable and fascinating animals found in Africa. The giraffe holds cultural significance and captures the imagination of people around the world.
With our founder, Jo, having a life long fascination with girraffe’s it was serendipitous giraffes symbolised what she wanted Twiga Group to become. Here are a come of the most important,
- Adaptability: Giraffes are known for their ability to adapt to their environment highlighting flexibility and willingness to embrace change.
- Vision: Giraffes have excellent vision due to their height symbolise forward-thinking, long-term vision and strategic planning.
- Innovation: The unique features of a giraffe, such as its long neck and ossicones (horns), symbolize creativity and innovation.
- Inclusivity: Giraffes are peaceful and gentle animals conveying inclusivity, respect, and collaboration.
- Growth: Giraffes grow to impressive heights emphasising individual and collective growth and development.
- Distinctive: The giraffe’s distinct appearance creates differenation amongst peers.
- Community: Giraffes often live in social groups demonstrating a sense of community and teamwork.
Choosing a name for your company is a significant decision as it needs to reflect the values, principles, and behaviors that the organization wants to promote and uphold.
For Jo, Twiga was the obvious choice.