Twiga Group Managing Director Jo Smyth said the organisation needed to meet new strategic objectives to be able to grow and diversify its core offerings.
“The first thing we did was to review the function and operating model. Then we redesigned them to ensure maximum capability and flexibility.
“Key to our success was to introduce a new capability model and give our client access to the best specialists on-demand. This gave them much greater cost efficiencies than employing a full-time staff member model.
“What also worked exceptionally well was to establish a capability service delivery model for their external communications and marketing function to support their consumer brand extension, go-to-market strategy development and execution.
“We did the same for their digital channel management and on-line event activation which resulted in a growth of consumer reach from 20k in 2021 to more than five million in 2022.
“A major win was developing strategically aligned, brand focussed and digitally savvy capability to enable the organisation to increase reach, engagement and impact across new and different populations,” she said.
A key achievement was the activation of a national awareness day which reached more than 3.6 million people, realising more than $1m of estimated media value and a 50 per cent increase in event website page traffic.
Twiga has been able to help them achieve some great outcomes. This includes reaching more than five million people via social media in 12 months.
“We’ve implemented a strategic capability service model to improve brand recognition and driving more than 1.2 million website page views. Using that model, we’ve helped establish and deliver a new mental health service for emergency workers.
“Our specialised approach meant we could implement a capability-based service delivery model that allowed us to provide high-end specialists, when needed, for maximum brand quality outcomes and community reach and impact,” Ms Smyth said.
