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Creating role clarity can help retain

staff – and increase performance

Brad* loved his job but when his company merged with a competitor, his role completely changed and there were new expectations. He was told in a series of generic emails. Three months into her employment, Susan* was being asked to do more and more outside the scope of her contract.

Unsurprisingly, both Brad and Susan’s performances dropped, and they both became very unhappy. But these all-too familiar situations didn’t need to happen.

To increase the performance of your team, Twiga Group knows that role clarity is a great starting point.

Change management expert Jo Smyth, Managing Director of Twiga Group, said a focus on role clarity could have – and still can – change the outcome for the Brads and Susans of the working world.

Changes to roles are incredibly common – and can be one of the key causes of employee dissatisfaction. In fact, it’s costing companies many thousands of dollars each year when they lose employees who leave rather than try to get clarity. Statistics show that bringing on a new employee can cost 1.5 to 2 times their salary.

To deal with challenges like this in organisations, Twiga Group developed one of our signature programs, Pitch My Role, to create successful change and develop high performance teams.

To be an effective and high performing team, people need an understanding of what each and every person’s role is.

“Role clarity leads to high performance. Each team member needs to be in agreement about what is expected of them and to be able to say, ‘I know what my role is’ as well as ‘you know what my role is’.

“Change often fails due to a lack of clarity. Any confusion over roles and responsibilities can impact delivery or result in a high staff turnover – both of which can be very costly for an organisation,” Ms Smyth said. “Highly effective teams have clearly articulated roles and responsibilities”.

Twiga Group designed Pitch My Role workshops to help organisations navigate the complexity of change and to create high performing teams using human-centred design techniques to understand culture, accelerate change and solve complex problems.

We specialise in strategy development, culture and leadership for organisations spanning the corporate, commercial and for-purpose sectors.

*Brad and Susan’s names may not be real, but their stories are.

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